Participatory Whale Watching
- Role
- Direction
- Year
- 2025
- Client
- Interface
I've always tried to lean into metaphors in our communications at Interface – make technical and often distant concepts more familiar relatable. Recently, I've started playing with AI to create short video commercials for some of the features we launch. Yes, you can tell it's AI; yes, the quality is far from perfect (which is more of my skill issue, not the tech), yet I find this to be a really cool way to communicate the value our product provides without getting too nerdy.
One of the first concepts I played with was whale watching: – Whales in crypto and finance are holders of large amounts of an asset; – Whale watching is a "real-world", recreational and educational activity of observing whales and other marine mammals in their natural habitat; – Interface Labs is a social trading app where you can follow wallets (including "whales") and copy trade them.
So I merged these pieces into a short commercial with the tagline: Interface – Participatory Whale Watching